We all love luxury
An oft-misunderstood concept, the world of luxury is not rooted in ostentation but exclusivity. The term "luxury" is used to identify valuable products with a high level of attention to detail, created using high-quality materials by way of an environmentally friendly and ethical production process.
In addition to exclusivity, the luxury sector offers high quality products at a fair price, prioritising transparency and informed purchase decisions. Because it puts quality over quantity, the world of luxury is closely aligned with artisans.
The pieces on offer at Henope combine the concept of luxury craftsmanship with Italian expertise, creating bags that epitomise creativity, style and elegance. Our creations are designed to showcase Italian ingenuity, updating classic traditions with unique details.
Luxury is sustainable
"Luxury" can be an off-putting term, but real luxury is an innately positive concept. The world of luxury is not plastered with logos, and true quality often goes unnoticed and unappreciated.
In Italy, high-end products play an important role in the market and the country's economy, which reflects a general drive for ethical and environmentally friendly manufacturing. The world of luxury employs many people and families who make a living from conscientious shoppers. And when you think about how much money goes into fast fashion every year, luxury products can actually be very affordable.
If everyone kept their receipts, they would be probably be surprised by how much they have invested in cheap and underused products over the years. The world of luxury turns typical shopping habits on their head: buy less but increase the quality.
The luxury sector in Italy is primarily associated with the world of fashion, but "Made in Italy" products actually span the entire market, from leather goods to food.
Luxury is ethical
It's not about buying expensive products, but making conscious choices. We know that choosing eco-friendly brands to reduce waste is the green things to do, but our shopping habits are also tied up in ethics.
Consumers are increasingly moving towards ethical purchases, emphasising product quality over quantity. Now that we have discovered how low-cost products are actually made, thanks in part to investigative journalists, Pandora's box has been opened. As a society, we are realising that paying a bit more for ethical products is worth every penny.